Motion and Multimedia mark

These are animated logos – often known as GIFs. Such can now be registered as trademarks. Motion marks consist of a movement or a change in the position of a trademark element. Multimedia marks combine image and sound. Such can now also be registered in Austria and not only in the EU (EUIPO)

We as lawyers in Wels can assist you with such tasks.

Dr. Christopher Straberger has been admitted to the EUIPO (European Union Intellectual Property Office) for many years as a European Trademark and Design Attorney


Other types:

Word mark

A word mark consists exclusively of words or letters, numbers, other typographic signs or a combination of them that can be typewritten.

Figurative mark

A figurative mark consists only of picture elements and can be colored. It contains no word components ..

Figurative mark with word elements *

A figurative mark in combination with word elements

Shape mark

A shape mark consists of a three-dimensional shape or extends to it. It may include containers, packaging, the product itself or its design.

Shape mark with word elements *

A shape mark containing word elements.

Position mark

Such a trade mark consists of the particular placement or affixing of the mark on the product.

Pattern mark

consists entirely of a series of elements that are repeated regularly.

Color mark

A color mark is a mark consisting of a single color (without outlines) or of a color combination

Sound mark

A sound mark consists exclusively of a sound or a combination of sounds.

Motion mark

A trade mark consisting of a movement or change of position of the elements of the mark – recordable by e.g. consecutive still images or a video file.

Hologram mark

Hologram marks consist of elements with holographic features.